About GenieTalk

As a former software engineer turned marketer, I often reminisce about the days when my role was easily understood— no need for lengthy explanations. However, when questioned about my current profession in marketing, I find myself clarifying, 'Marketing is not a beautician's craft,' or 'It surpasses the role of a mere PR agent or glorified project manager.' These discussions extend beyond casual dinner conversations; they often involve senior business leaders. The perpetual need to justify my profession can be taxing.

Nonetheless, my passion for marketing remains unwavering. I aspire not only to excel in my field but also to inspire others to succeed in marketing. With this lofty ambition in mind, I've launched this blog series. Through my own reflections and carefully curated content, I seek to amplify the voices within the marketing community and assist organizational leaders in harnessing the power of marketing for lasting business success.