Turn technical innovation to commercial growth
I'm a former software engineer who began my career obssessing over C++ and database design, then spent the next two decades building and scaling marketing functions across technology companies and Big Four consulting firms.
Today, I work with startup founders to help them navigate the path from early traction to commercial scale. My approach centers on finding product-market fit, building credibility through storytelling, and establishing the commercial building blocks to prove the business today while laying the foundation for long-term category leadership.
At Thought Machine, I helped launch the company's business across the Americas while building its global brand and accelerating commercial growth across the U.S., Latin America, EMEA, and APAC. Later, at MoneyLion, I built the enterprise marketing function and helped expand the company's brand beyond consumer finance into enterprise fintech.
Having worked with companies at every stage of growth, I bring experience across AI, blockchain, and other frontier technologies, particularly in highly regulated industries. I help founders translate complex technical concepts into compelling business stories that build trust, establish category leadership, and drive commercial growth.
Robin Zhang
Founder
robinz@techgeniemarketing.com
Connect on LinkedIn
Senior Operator. Flexible Execution.
Every engagement is personally led by me. When additional execution support is needed, I draw on a trusted network of proven specialists I've worked with over the years. Founders get senior marketing leadership without the overhead of building a full in-house team or hiring a traditional agency.
Fractional CMO
Your shortcut to marketing success
Tapping into the expertise of a Chief Marketing Officer (CMO) can be a game-changer for your business. However, hiring a full-time CMO can be time-consuming and financially daunting, especially for startups and businesses in their early stages. That's where our Fractional CMO service comes in.
From market segmentation to building a brand framework, creating a website, setting up a CRM system, crafting sales enablement assets, and launching a PR campaign—we've got you covered. Our mission is to provide you with the essential marketing elements you need, setting you on a progressive path for both short-term success and long-term growth.
Scope of services:
Category definition and product messaging
Brand framework and PR strategy
Solution packaging and content development
Sales enablement
Coaching and recruiting
Content development
Unlock the power of your intellectual property
Businesses are often overwhelmed by the constant demand on their precious product and subject matter experts by marketing. Without technical knowledge, content creation often stalls in first gear. On the other hand, disjointed content from various departments piles up, is hardly used, and the sales team continues to cry out for more materials.
You need a sound content strategy that combines a cohesive editorial plan with creativity to maximize your content's utilization. That sales presentation? It can become a glossy brochure, a promotional video, a series of compelling case studies, and engaging demo videos. A whitepaper can effortlessly evolve into a webcast, a panel discussion, a captivating podcast, informative infographics, and a series of impactful social media posts—extending its reach to your target audience exponentially.
Our ultimate goal is to help you craft a realistic content marketing strategy that not only focuses on editorial development but also ensures its effective utilization, empowering your sales efforts, and strengthening your brand.
Scope of services:
Content marketing strategy and plan development
Sales collateral development (print, social media, video, and demo)
Thought leadership creation (whitepaper, blog, infographics)
Event production
Elevate brand and accelerate sales
Event production is not simply event planning. It's the systematic orchestration of successful events, whether proprietary or hosted via third-party platforms. From shaping the event's theme, crafting a compelling agenda, defining the talk track, and preparing speakers to managing the intricate logistics, event production requires a methodical approach. Equally important are the post-event prospecting and conversion activities, which can be the keys to long-term success.
A winning event marketing strategy doesn't treat events in isolation. Instead, it leverages them as crucial touch points with your target audience, driving brand-building and demand generation objectives.
Our mission is to help you develop and execute a powerful event marketing plan that not only amplifies brand and product awareness but also generates demand, enriching every stage of your sales cycle.
Scope of services:
Event marketing plan development
Event content creation
Event execution
In-person and virtual
Demand generation
Acquire, convert and grow
Marketing without effective demand generation is like a well-kept secret waiting to be discovered. Yet, measuring the effectiveness of demand generation programs, especially in long sales cycles, can be a formidable challenge.
We begin our work by immersing ourselves in your sales priorities and listening attentively to your sales team's journey, from start to finish. With your unique needs in mind, we deploy a wide array of marketing tactics to address the most pressing issues your sales team faces, whether it's acquiring Marketing Qualified Leads (MQLs), nurturing Sales Qualified Leads (SQLs), improving conversion rates, or boosting upselling and cross-selling.
Our ultimate goal is to develop demand generation programs that not only align with your sales behavior but also have a positive impact on customer behavior.
Scope of services:
Demand generation plan development and implementation
PKI development and ROI measurement
Targeted social media and email campaigns
Third-party lead generation
“We used to dream about this stuff. Now we get to build it. It’s pretty great.”
– Steve Jobs
Get in touch
We serve clients in North America and continental Europe, and across all industry sectors.
For first-time client, we offer complimentary consultation up front. References are provided upon request.