Unleash the brilliance of your technology

As a former software engineer who was once obsessed with C++ and database design, I have spent the last two decades stretching the left side of my brain, experiencing and leading a wide range of marketing disciplines in various organizations, from large corporations to early-stage startups.

With two decades of experience leading marketing functions at technology companies, I've witnessed firsthand the transformative power of technology in shaping businesses. I joined a UK-based startup to help it enter the US market. In less than two years, not only did the company become well known by banks and journalists in the US, but the market exceeded its expansion goal by securing clients in LATAM and Canada. This journey led me to a realization—a realization that there's a dire need for marketing experts who understand technology and can seamlessly connect that knowledge to commercial success.

Our team at TechGenie Marketing is on a mission to address this need. We're not just marketers; we're technophiles who understand the intricacies of modern technology. We're entrepreneurs who recognize that technology is the driving force behind the growth of businesses worldwide.

Our vision is simple—help businesses thrive by unlocking the potential of technology. We create practical short-term marketing plans and sustainable long-term strategies that are tailor made for high-growth, technology-centric enterprises.

Join us on this exciting journey as we help your business navigate the digital age and leverage technology to fuel your growth.

Robin Zhang

Founder and CEO

Contact us

robinz@techgeniemarketing.com

+1 (917) 843-9531

Services

Fractional CMO

Your shortcut to marketing success

Tapping into the expertise of a Chief Marketing Officer (CMO) can be a game-changer for your business. However, hiring a full-time CMO can be time-consuming and financially daunting, especially for startups and businesses in their early stages. That's where our Fractional CMO service comes in.

From market segmentation to building a brand framework, creating a website, setting up a CRM system, crafting sales enablement assets, and launching a PR campaign—we've got you covered. Our mission is to provide you with the essential marketing elements you need, setting you on a progressive path for both short-term success and long-term growth.

Scope of services:

  • Marketing strategy and implementation plan

  • Market research and competitor analysis

  • Brand framework and PR strategy

  • Sales enablement

  • CRM setup

  • Coaching and recruiting

Content development

Unlock the power of your intellectual property

Businesses are often overwhelmed by the constant demand on their precious product and subject matter experts by marketing. Without technical knowledge, content creation often stalls in first gear. On the other hand, disjointed content from various departments piles up, is hardly used, and the sales team continues to cry out for more materials.

You need a sound content strategy that combines a cohesive editorial plan with creativity to maximize your content's utilization. That sales presentation? It can become a glossy brochure, a promotional video, a series of compelling case studies, and engaging demo videos. A whitepaper can effortlessly evolve into a webcast, a panel discussion, a captivating podcast, informative infographics, and a series of impactful social media posts—extending its reach to your target audience exponentially.

Our ultimate goal is to help you craft a realistic content marketing strategy that not only focuses on editorial development but also ensures its effective utilization, empowering your sales efforts, and strengthening your brand.

Scope of services:

  • Content marketing strategy and plan development

  • Sales collateral development (print, social media, video, and demo)

  • Thought leadership creation (whitepaper, blog, infographics)

Event production

Elevate brand and accelerate sales

Event production is not simply event planning. It's the systematic orchestration of successful events, whether proprietary or hosted via third-party platforms. From shaping the event's theme, crafting a compelling agenda, defining the talk track, and preparing speakers to managing the intricate logistics, event production requires a methodical approach. Equally important are the post-event prospecting and conversion activities, which can be the keys to long-term success.

A winning event marketing strategy doesn't treat events in isolation. Instead, it leverages them as crucial touch points with your target audience, driving brand-building and demand generation objectives.

Our mission is to help you develop and execute a powerful event marketing plan that not only amplifies brand and product awareness but also generates demand, enriching every stage of your sales cycle.

Scope of services:

  • Event marketing plan development

  • Event content creation (theme, agenda, talk track, presentation, speaker preparation)

  • Event execution (vendor negotiation, stage and signage design, logistics, on-site support)

  • In-person and virtual

  • Proprietary event and third-party sponsorships

Demand generation

Acquire, convert and grow

Marketing without effective demand generation is like a well-kept secret waiting to be discovered. Yet, measuring the effectiveness of demand generation programs, especially in long sales cycles, can be a formidable challenge.

We begin our work by immersing ourselves in your sales priorities and listening attentively to your sales team's journey, from start to finish. With your unique needs in mind, we deploy a wide array of marketing tactics to address the most pressing issues your sales team faces, whether it's acquiring Marketing Qualified Leads (MQLs), nurturing Sales Qualified Leads (SQLs), improving conversion rates, or boosting upselling and cross-selling.

Our ultimate goal is to develop demand generation programs that not only align with your sales behavior but also have a positive impact on customer behavior.

Scope of services:

  • Demand generation plan development and implementation

  • PKI development and ROI measurement

  • Targeted social media and email campaigns

  • Third-party lead generation

“We used to dream about this stuff. Now we get to build it. It’s pretty great.”

– Steve Jobs

Get in touch

We serve clients in North America and continental Europe, and across all industry sectors.

For first-time client, we offer complimentary consultation up front. References are provided upon request.